SEO for clinics, Sydney
SEO for dentists, physios and clinics in Sydney
Patients search for a dentist, a physio, or a clinic nearby, then check the reviews before they book. The profile and the site both need to hold up to that search.
Scope
- Covers
- Dentists, physios, chiropractors, clinics
- Written inside
- AHPRA's advertising rules
- Area
- Sydney and service areas
What you get
Practitioner pages that rank
One page per practitioner, naming their qualifications and the conditions they see.
Location pages for every clinic
One clean page per location, built for the suburb it serves.
Reviews, asked for properly
A simple system for asking happy patients, built to stay inside AHPRA's rules.
What AHPRA lets us say
AHPRA regulates advertising for dentists, physios, chiropractors, and most other clinical professions. A claim about a treatment outcome, or a testimonial that implies one, breaches the advertising rules and risks the practitioner's registration.
One clinic we worked with had exactly this problem. Its old site used wording that implied a treatment outcome, so we rewrote it before the rest of the SEO work went live (ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04).
We will not write a page, a review request, or an ad that promises a result. AHPRA draws that line, and we work inside it.
How it works
Scan
We check your profile, your current site, and the wording risk across every page and ad.
Fix
Profile and directory listings corrected in the first week, wording risks flagged before anything else starts.
Build
Practitioner pages, location pages, and a review system that stays inside the advertising rules.
Report
A monthly report showing rankings, enquiries, and the calls they produced.
Proof, from a published case study
2 to 3,054
Google impressions in six weeks, for a Mosman chiropractic clinic
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
Not ranking to #1
Ranking for chiro near me
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
$800 to $0
Monthly ad spend cut to zero once organic rankings took over
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
A single location runs on the Local + AI Visibility plan, from $779 a month, plus GST, no lock-in. A multi-practitioner clinic with a larger site often needs the wider SEO services plan instead.
See the full pricing ladderQuestions worth asking before you sign up
Can you write copy that promises a treatment outcome?
No. AHPRA's advertising rules ban testimonials and claims about clinical results for regulated health services, and a breach risks the practitioner's registration. We write about the visit, the practitioner, and the location, and leave clinical claims out.
We have several practitioners under one roof. Can each one rank?
Yes, with a page per practitioner naming their qualifications and the conditions they see, linked from one clinic homepage. Search engines rank the person as well as the clinic.
Can a single-location clinic still get into the map pack?
Yes. A single, consistent address is an advantage for the map pack. The work is the same as any local business: an accurate profile, consistent categories, and a location page that matches how patients search.
Will you manage our Google reviews?
We set up a simple way to ask patients after a visit. What a patient writes about a clinical outcome sits inside AHPRA's rules, not ours; we do not write or edit reviews on a clinic's behalf.
Do you run paid ads for clinics as well as SEO?
The Authority plan includes managed Google Ads, built around the same advertising limits as the organic pages. Full pricing is on the pricing page.
Does SEO for dentists work the same way as SEO for a physio?
Yes. SEO for dentists, physios, and chiropractors all run on practitioner pages, location pages, and a review system, inside AHPRA's advertising rules. The keywords and the conditions named on each page change with the profession. The mechanics stay the same.