SEO case study
ReFigure Chiropractic: SEO case study
A chiropractic clinic in Mosman, backed by 133 five-star reviews, went from 2 Google impressions in 90 days to 3,054 in six weeks, and dropped $800 a month in ad spend to zero.
Scope
- Sector
- Chiropractic clinic
- Base
- Spit Junction, Mosman, Sydney
- Launched
- 6 July 2026
What was happening before
ReFigure Chiropractic was sitting on 133 five-star reviews, yet Google barely knew the clinic existed. In the 90 days before the rebuild, the old site turned up in Google search results only twice.
A certificate fault on the old domain kept blocking Google from following the redirect through to the new site, putting years of ranking history at risk of being lost instead of carried across.
Chiropractic is a regulated field. Some of the existing copy implied a treatment outcome, an AHPRA advertising problem waiting to happen, not yet a service to sell around.
What changed
The redirect fault, fixed
Found and corrected the certificate fault stopping the old domain's ranking history from transferring to the new site.
Structured data on every page
Organisation, services, FAQ and practitioner details marked up so Google, rich results and AI search engines read the clinic correctly.
Checked against AHPRA rules first
Every page went through an AHPRA compliance pass before publishing, cutting any line that promised how a treatment would turn out.
Results, measured
Google Search Console recorded the 44 days from the 6 July launch to 18 August 2026, compared with the 90 days beforehand.
3,054
Google impressions within six weeks, against just 2 across the previous 90 days
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
#1
for "chiro near me", the clinic held no ranking at all until this rebuild
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
$800 to $0
monthly Google Ads spend replaced by organic rankings; the clinic reports its phone calls have doubled since
ReFigure Chiropractic, alienwebdesign.com.au, fetched 2026-09-04
| Old site | Now | |
|---|---|---|
| chiro near me | not ranking | 1.0 avg position |
| mosman chiropractor | not ranking | 1.4 avg position |
| chiropractor spit junction | not ranking | #1 |
| refigure (brand) | #1 desktop, #5 mobile | #1 on both |
The same structured data behind these rankings is also why Google's AI Overview puts the clinic first in its answer to who provides the best chiropractic care in Mosman.
What this costs today
Map pack rankings plus a named citation in Google's AI Overview is exactly what the Local + AI Visibility plan is built for.
Local + AI Visibility, $779 a month
Proved by: local SEO, AI search optimisation